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Concept creation & interior architecture · Beirut

Spaces that
say something.

01 / 05 · Education & Entertainment · Biel, Beirut
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14 years of concepts that people remember.

From brand naming to the final styling, every project is created in-house by our team of architects, designers, visualisers and brand strategists.

652+
Concepts delivered worldwide
20+
Countries
14+
Years of concept creation
100%
In-house, independent studio
12
Disciplines under one roof
4
Sectors we design for

Explore our world

View all projects
Selected work

Spaces we're proud of

Our services

From the first idea to the final styling.

  1. 01Concept Creation
  2. 02Brand Naming & Narrative
  3. 03Brand Identity & Visual Design
  4. 04Interior Architecture & Space Planning
  5. 05FF&E Selection & Product Design
  6. 06Storytelling & Experiential Strategy
  7. 07Business Consultancy & ROI Strategy
  8. 08Moodboards, Sketches & Concept Drawings
  9. 092D Plans & Technical Documentation
  10. 103D Visualisation & Material Boards
  11. 11VR Walkthroughs & Animated Presentations
  12. 12On-Site Supervision & Final Styling
01
Concept Creation

We turn a rough idea into a bold concept that sets the tone for everything that follows.

02
Brand Naming & Narrative

A name and a story with a voice of its own, written before a single wall goes up.

03
Brand Identity & Visual Design

Logos and complete design systems that make a brand instantly recognisable.

04
Interior Architecture & Space Planning

Spaces planned for beauty, flow and function, down to the last circulation path.

05
FF&E Selection & Product Design

Custom furniture, finishes and sourced pieces that belong only to your space.

06
Storytelling & Experiential Strategy

Immersive experiences that turn visitors into regulars.

07
Business Consultancy & ROI Strategy

Concepts built to perform, with growth and scalability planned in from day one.

08
Moodboards, Sketches & Concept Drawings

Creative direction you can see and feel, aligned with your business goals.

09
2D Plans & Technical Documentation

Detailed drawings that let contractors build exactly what was designed.

10
3D Visualisation & Material Boards

Realistic renders and curated materials, so you see the space before it exists.

11
VR Walkthroughs & Animated Presentations

Walk through your space and present it to investors before construction starts.

12
On-Site Supervision & Final Styling

We stay on site until the last object is placed and the doors open.

Founders Samar Hodroj and Mohamad Ali Beydoun
About us

“We reject repetition and formula. Every space should reflect the people who use it.”

Mohamad Ali Beydoun
Mohamad Ali BeydounFounder & Creative Director
Samar Hodroj
Samar HodrojCo-Founder & Design Director
Meet the team
Express yourself

Have a space in mind? Let's talk.

A restaurant, a store, a play space or a home: tell us where you are and what you're imagining, and our team will get back to you.

+961 70 931 930 [email protected] Le Mondrian Building, 2nd floor, Saifi Village, Beirut, Lebanon
What are you creating?

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