Year: Summer 2016
Arts and Melon is a contemporary gymnasium with an urban feel to it. Its identity is strongly portrayed in its outside shape where containers are purposefully placed on top of each other to reflect the movements of the gym and what is taking place inside. Three strong and distinctive colors that depict the gymnasium’s energy are also added to make Arts and Melon’s identity complete. It is a design that inspires challenge and reminds us that without creativity there is no progress.